Journalism Studies

Learning objectives of the study programme

1. To provide the student with significant theoretical knowledge in the areas of media systems theory, research methodology, media management, marketing communications, and media spirituality. It broadens and deepens his/her theoretical basis for competent evaluation of current social reality acquired in his/her undergraduate studies.

1. To develop the student's skills in the area of competent evaluation, interpretation, commenting on social events, including in terms of ethical, moral and theological assumptions.

1. Develop students' practical skills to create and disseminate journalistic, marketing, and other publiccommunicationsin genre and technological diversity, with an emphasis on the culture of its linguistic expression.

Learning Outcomes of the Degree Program

knowledge

V1students demonstrate theoretical knowledge in the field of media systems theory,knowledge of research methodology,knowledge of media management and marketing communications

V2have specific knowledge of the theological dimensions of media communication

V3has knowledge of the sources from which information can be obtained

V4knowshowto cultivate his/her linguistic expression

V4 navigates the range of journalistic communications of different genre and technological provenance

V5demonstrates knowledge of the ethical standards of his/her profession

skills

Z1studentsprocessesanddistributesnewspapercommunicationsthrough textual, audiovisual and auditory media channels

Z2createsanalytical and evaluativecommunications, including in the case of specialised journalistic outputs

Z3flexibly producesexpert text focused on the media environment

Z4can solveproblems and manageprojects in the field of study in a changing environment

competence

K1studentworkseffectivelyasanindividual,teammemberorteamleader

K2skillfully leads editorial or other teams and segments thereof

K3is able to present in a cultivated linguistic manner

K4is able to apply the ethical principles of his/her profession, with an emphasis on Catholic moral principles

K5is able to present the results of his/her own analysis and study or practical activity in a professional manner

Graduate Profile

A graduate of the Master's degree programme in Journalism holds a full university degree in Media and Communication Studies.A graduate of the Master's degree programme in Journalism is in every aspect prepared to comprehensively fulfil the expectations placed on the performance of the journalistic profession. He is able to work professionally with the written and spoken word and image, and has a high level of proficiency in radio, television and photographic techniques. He has knowledge of media management, which creates the prospect of working in senior media management. He is fully oriented in social events - politics, economy, regional issues, sports and culture. He is oriented in the issues of the relationship between the Church and the media, he knows the basics of religious communication. He knows the principles of institutional communication, which he can use in his profession. At the same time, he has acquired theoretical knowledge that he can use in the field of public relations. He knows the tools and ways of further cultivating his speech and uses them actively. The graduate is characterised by cultivated speech and the ability to react appropriately in a variety of communication situations. He/she is prepared to participate fully in the collective production of journalistic communications in various media communication media and to take the position of a team member as well as a team leader. In addition to working in the media and in news agencies, a graduate of the master's degree is also qualified to hold a competent position in the fields of marketing, advertising and public relations. He/she is theoretically and practically sufficiently equipped to be able to apply for the third cycle of higher education.

1. The college indicates the occupations for which the graduate is prepared at the time of graduation and the potential of the programme of study in terms of graduate employment:

Occupations where graduates of the Master's degree programme in Journalism can be employed according to the Statistical Classification of Occupations (SK ISCO-08_2020):2642001 journalist, journalist;2642002 editorial manager (journalism);2642003 editorial manager;2642004editor-in-chief;2642005 columnist;2642006 reporter;2642008 reporter;2642009 commentator;2632001 public relations specialist;2632002 spokesperson;2656001 television presenter;2656002 radio presenter;2656999moderator in radio, television and other media not elsewhere specified;2642999journalist, editor and specialist in journalism not elsewhere specified;2641009author of dialogues, author of audio-commentaries

1. Relevant external stakeholders who have provided a statement or concurring opinion on the compliance of the acquired qualification with the sector-specific requirements of the profession:

This is not the case for regulated professions.

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